Simulation games have always been close to my heart since my childhood days. Starting from EA Games “The Sims” to “Roller Coaster Tycoon.” These games always gave me a sense of accomplishment, power, and escapism from reality. They’re easy to play with and fun to engage with, and some of them can last for years. […]
If you are just getting started with Facebook ads or even if you have been running Facebook ads for some time, the ‘custom metrics’ are super important. Essentially, with custom metrics on Facebook – you can use your calculation or formula that is not available in FB’s standard reporting metrics. Custom metrics on Facebook ads […]
I personally believe having a mentor is super important. A mentor helps and navigates various life decisions whenever you are in a dilemma. A mentor is someone who acts as an advisor to a less experienced individual, known as their mentee. Typically, individuals seek mentors who work in their same or desired field. My personal […]
I’ve tried to collate all the important performance marketing glossary sorted by A to Z. In case I missed adding anything, please comment and I’ll include them. – A – A/B Testing: The practice of showing a user one version (A) or another (B) and tracking the behavior based on which version the user saw. […]
As a performance marketeer it is super important you are updated with all the latest news and insights. The good part is we are in 2022 where everyone is trying some growth hacks and sharing them. The bad part you ask? Too much info can also be scary. So here’s my effort to document some […]
Hi all, So as a performance marketer you know ASA is one of the biggest UA channels. This is further verified by Appsflyer’s latest power index. Multiple clients in our portfolio faced a drop in iOS UA performance across FB, Google UAC etc. Here I came across this interesting method to mine keyword ideas for […]
What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.